Steven Workshops – Inspire For Success

Why You Should Be Using the Steven Workshops UTM Link Builder　

Track Better. Market Smarter.

When running digital marketing campaigns, data is everything. But without knowing where your traffic is coming from or which campaign brought the most visitors, even the best marketing ideas can fall flat.

This is where the UTM Link Builder from Steven Workshops becomes an essential tool. It’s a free, user-friendly tool that allows marketers, content creators, and small business owners to create trackable links quickly and easily—no coding skills required.

Let’s break down what makes this tool valuable and how you can start using it to improve your marketing performance today.

UTM Link Builder

UTM stands for “Urchin Tracking Module,” a name that dates back to the early versions of Google Analytics.These parameters tell your analytics tool (such as Google Analytics) where your traffic is coming from.

For example:

https://www.stevenworkshops.com?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale&utm_term=nature%2Bworkshop&utm_content=textlink

Each part of the URL tells a story:

  • utm_source: Which platform sent the traffic (e.g., Instagram, Google, Newsletter)
  • utm_medium: The marketing medium (e.g., social, email, CPC)
  • utm_campaign: The campaign name (e.g., launch2025, summer_sale)

When someone clicks that link, their visit will be tracked inside your analytics dashboard with all the right labels attached. That means you’ll know what content is working, which channels are effective, and where to spend your time and budget.

UTM Link Builder

There are many UTM generators out there, but the Steven Workshops UTM Link Builder stands out for several reasons:

1. Clean and intuitive interface
The layout is simple and designed with marketers in mind. You don’t have to be a tech expert to figure it out. Every field includes helpful examples and tooltips to guide you.

2. No login or account required
You can start using it right away. No sign-ups. No paywall. Just start creating UTM links immediately.

3. Instant link generation
Once you input your data, the tool instantly shows you a UTM URL preview. You can copy and use the link right away.

4. Recent links list
A history of your most recently generated links is saved on the page, which makes it easy to reuse or modify previous URLs.5. Beginner-friendly with room to grow
Whether you’re new to digital marketing or working on complex campaigns, this tool scales with your skill level.

How It Works

The UTM Link Builder includes three required fields and two optional ones.

Required Parameters:

  • Website URL: The final destination of your link.
  • Campaign Source: Where your traffic is coming from (e.g., Instagram, Google, Email).
  • Campaign Medium: The type of marketing channel (e.g., social, email, cpc).
  • Campaign Name: The name of your specific campaign (e.g., spring_sale, newsletter_march).

Optional Parameters:

  • Campaign Term: Ideal for paid search ads, where you want to track keywords.
  • Campaign Content: Useful when you have multiple links or creatives pointing to the same page (e.g., image_ad vs. text_link).

After filling out the form, just click “Generate UTM Link” and your link appears in seconds.

UTM Link Builder

Use Case: Promoting a New Product on Instagram

Let’s say you’re launching a new nature workshop and want to promote it through an Instagram Story. You’d use this UTM link:

https://www.stevenworkshops.com?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale&utm_term=nature%2Bworkshop&utm_content=textlink

With this link, you’ll know:

  • The traffic came from Instagram
  • It was through social media
  • It belonged to your “launch2025” campaign
  • The user clicked the story version of the post

Now, in Google Analytics, you’ll see exactly how many people visited your product page from that specific post. No guesswork. No confusion.

Yes, UTM links can get long—especially with five parameters. That’s where link shorteners come in.

After generating your UTM URL, you can paste it into a tool like Bitly to get a clean, shortened version that still contains all the tracking data.

Bitly and other link shorteners don’t remove your UTM parameters—they just hide them in a redirect. When someone clicks your shortened link, they are sent through Bitly first, and then on to your original UTM-tracked URL. Analytics tools still capture all the campaign data.

Who Should Use This Tool?

The Steven Workshops UTM Link Builder is designed to be accessible and powerful, making it useful for:

  • Freelance marketers who want to present clear results to clients
  • Small business owners who want to know where their sales are coming from
  • Content creators adding links to their YouTube descriptions or Instagram bios
  • Students and digital marketing learners practicing campaign tracking

Why UTM Tracking Is Non-Negotiable

Without UTM parameters, much of your traffic will show up as “direct” or “referral” in analytics—making it difficult to assess which campaigns actually brought people in.

UTM tracking helps you:

  • Improve your return on investment (ROI)
  • Optimize campaigns based on real data
  • Compare effectiveness between platforms (email vs. Instagram, for example)
  • Make smarter decisions and reduce marketing waste

It’s a small step that can lead to big improvements in how you work.

Try It Today

The UTM Link Builder from Steven Workshops is lightweight, fast, and completely free. It takes less than a minute to create a fully trackable URL. No logins, no complications—just clean, clear tracking.

Visit the tool here:
UTM Link Builder

Start tracking like a pro. Because better data leads to better decisions—and better results.

Written by: Marin Wada
Edited by: Marin Wada